International Marketing Coms Blog

  • 5 tips to get you started on your running journey

    Running is an excellent way to improve several aspects of your life. Running reduces stress, improves your mood and energy, and helps you sleep better at night. Even though these things sound almost too good to be true, starting a hobby such as running can feel intimidating at first. However, the good news is that…

  • Sponsorship is no longer only a logo on the shirt, it is a strategic partnership 

    More than a logo: The importance of sponsorships in modern sport business  Many people think that sponsorship only means a company logo on a jersey, but in modern sports business it plays a much bigger role.  You rarely see just a logo and nothing else when it comes to sponsoring a big event or team. For example in…

  • I let AI plan my London trip – this is how it tuned out

    Planning a trip to London sounds exiting, but it can get overwhelming quickly. There are so many places to see, it is hard to decide what is worth it. It is difficult to organise everything avoiding wasted time travelling across the city. Instead of planning everything myself, I decided to use AI to create an…

  • Hidden Gem in Germany – Why you should visit Fulda

    When people think about Germany, the first thought often goes to bigger cities like Munich, Berlin or Hamburg. But honestly, one of the nicest places to visit is a lot smaller and calmer than that. Fulda, my hometown, is a city that many people tend to overlook, even though it has an absolutely stunning old-town,…

  • How to Use Psychology in Marketing Communication

      Introduction  Have you ever noticed how some advertisements stay in your mind while others are forgotten immediately? Today, people see marketing everywhere, on social media, websites, YouTube and even while scrolling through their phones for just a few minutes. Because of this, companies need more than just good looking advertisements to get attention. One of the biggest reasons why certain marketing campaigns work so…

  • Iconic 150-year-old Bamboo Scaffolding in Hong Kong

    A local icon or a vanishing culture Hong Kong is known as a dense and populated city, with hundreds of skyscrapers stretching towards the sky, forming the international city we now know. But have you ever thought of how buildings were formed in this small city among 7.5 million of inhabitants? Bamboo scaffolding holds the…

  • Are social media helping us or quietly taking control of our time?

    Introduction Scrolling through social media is a natural part of our daily routine that we rarely stop to question it. Whether it´s checking notifications in the morning , watching short videos like TikToks or Instagram Reels during breaks , or staying connected with friends and trends. However, behind this constant connectivity lies an important question:…

  • Why a Weekend in Riga was My Personal Reset Button

    Sometimes life just gets too loud and the only escape is to disappear for a while. I didn’t need a month in the mountains, I just needed two days in Riga. I arrived feeling exhausted, but the city’s positive vibes immediately gave me back new energy. Wandering through the quiet cobblestone streets of the Old…

  • Fashion Trends 2026: How to Dress Stylish Without Losing Your Identity

    Fashion is constantly evolving influenced by culture, technology and social change. However, while trends come and go, personal style remains timeless. In 2026, fashion is all about combining comfort, sustainability and individuality. People are no longer just following trends, they are adapting them to express who they truly are. In this blog, you will discover…

  • How Brands Like Zara Fit Into My Daily Life Without Me Noticing

    When I think about my daily routine, I don’t usually think about marketing. However, if I pay attention, I realize that brands are constantly present in my life in a very natural way. Zara is a good example of this. I don’t actively plan to go there, but I often end up choosing it without…

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